GUIDING
PRINCIPLES

Play sparks insight
Fostering new design team mindsets with a Lego workshop

Play sparks insight
Fostering new design team mindsets with a Lego workshop

Talk to users
Live demoing BetterUp Manage to global HR executives

Grow people → product
Coaching designers in simple frameworks multiplies craft, clarity, and ship-speed.
GUIDING
PRINCIPLES

Play sparks insight
Fostering new design team mindsets with a Lego workshop

Talk to users
Live demoing BetterUp Manage to global HR executives

Grow people → product
Coaching designers in simple frameworks multiplies craft, clarity, and ship-speed.
Product Design ⋅
Coaching ⋅
Leadership ⋅
Product Design ⋅
Coaching ⋅
Leadership ⋅
Work Experience
2024 – Present
Principal Designer
BetterUp
Orchestrating a multi-product “Apps” layer, unifying journeys for 3 sides of the marketplace
Championing an AI-first mindset and a new async design-review ritual to cut decision time
Managing senior ICs and mentoring on system-scale craft and platform strategy
2024 – Present
Principal Designer
BetterUp
Orchestrating a multi-product “Apps” layer, unifying journeys for 3 sides of the marketplace
Championing an AI-first mindset and a new async design-review ritual to cut decision time
Managing senior ICs and mentoring on system-scale craft and platform strategy
2024 – Present
Principal Designer
BetterUp
Orchestrating a multi-product “Apps” layer, unifying journeys for 3 sides of the marketplace
Championing an AI-first mindset and a new async design-review ritual to cut decision time
Managing senior ICs and mentoring on system-scale craft and platform strategy
2022 – 2024
Staff Designer
BetterUp
Led end-to-end design of BetterUp Manage, the AI-powered manager platform now rolled out to all 40K Disney leaders
Led research and design of onboarding optimization experiments → +16 pp onboarding, +51 pp coach-session sign-ups.
Delivered a skills assessment to 13M Microsoft Viva users to qualify enterprise sales leads.
2022 – 2024
Staff Designer
BetterUp
Led end-to-end design of BetterUp Manage, the AI-powered manager platform now rolled out to all 40K Disney leaders
Led research and design of onboarding optimization experiments → +16 pp onboarding, +51 pp coach-session sign-ups.
Delivered a skills assessment to 13M Microsoft Viva users to qualify enterprise sales leads.
2022 – 2024
Staff Designer
BetterUp
Led end-to-end design of BetterUp Manage, the AI-powered manager platform now rolled out to all 40K Disney leaders
Led research and design of onboarding optimization experiments → +16 pp onboarding, +51 pp coach-session sign-ups.
Delivered a skills assessment to 13M Microsoft Viva users to qualify enterprise sales leads.
2021 – 2022
Senior Design Manager
BetterUp
Guided a remote team shipping burnout & resilience products during the pandemic.
Named on 2 design patents; mentored designers through cross-functional complexity.
Drove the design team's hiring effort, scaling the team by 60%
2021 – 2022
Senior Design Manager
BetterUp
Guided a remote team shipping burnout & resilience products during the pandemic.
Named on 2 design patents; mentored designers through cross-functional complexity.
Drove the design team's hiring effort, scaling the team by 60%
2021 – 2022
Senior Design Manager
BetterUp
Guided a remote team shipping burnout & resilience products during the pandemic.
Named on 2 design patents; mentored designers through cross-functional complexity.
Drove the design team's hiring effort, scaling the team by 60%
2019 – 2021
Design Manager
BetterUp
Co-founded the NextGen squad to research and prototype future bets and acquisitions
Managed a team of junior-mid level designers, coaching and advising work.
2019 – 2021
Design Manager
BetterUp
Co-founded the NextGen squad to research and prototype future bets and acquisitions
Managed a team of junior-mid level designers, coaching and advising work.
2019 – 2021
Design Manager
BetterUp
Co-founded the NextGen squad to research and prototype future bets and acquisitions
Managed a team of junior-mid level designers, coaching and advising work.
2016 – 2019
Design Manager
WeWork
Led 2 major product pivots in the WeWork app used by over 600,000 members globally.
Shipped web & mobile tools used daily by 3000+ community managers worldwide.
Managed a team of designers junior-senior designers. Scaled the team by 150%
2016 – 2019
Design Manager
WeWork
Led 2 major product pivots in the WeWork app used by over 600,000 members globally.
Shipped web & mobile tools used daily by 3000+ community managers worldwide.
Managed a team of designers junior-senior designers. Scaled the team by 150%
2016 – 2019
Design Manager
WeWork
Led 2 major product pivots in the WeWork app used by over 600,000 members globally.
Shipped web & mobile tools used daily by 3000+ community managers worldwide.
Managed a team of designers junior-senior designers. Scaled the team by 150%
2014 – 2016
Founding Designer
Grouper
First design hire for YC alum (YC W12); designed iOS app that twice hit Apple’s “Best New Apps”
Launched two side products (#1 on Product Hunt) and a new visual identity
Embedded lean UX rituals: code + talk-to-users every week
2014 – 2016
Founding Designer
Grouper
First design hire for YC alum (YC W12); designed iOS app that twice hit Apple’s “Best New Apps”
Launched two side products (#1 on Product Hunt) and a new visual identity
Embedded lean UX rituals: code + talk-to-users every week
2014 – 2016
Founding Designer
Grouper
First design hire for YC alum (YC W12); designed iOS app that twice hit Apple’s “Best New Apps”
Launched two side products (#1 on Product Hunt) and a new visual identity
Embedded lean UX rituals: code + talk-to-users every week
2010 – 2014
Early Career
Misc
Began as a graphic designer for mission-driven orgs, then shaped brand systems at Sullivan—incl. Cornell Tech’s visual identity—before pivoting to startups to marry brand, product, and fast-paced digital work.
2010 – 2014
Early Career
Misc
Began as a graphic designer for mission-driven orgs, then shaped brand systems at Sullivan—incl. Cornell Tech’s visual identity—before pivoting to startups to marry brand, product, and fast-paced digital work.
2010 – 2014
Early Career
Misc
Began as a graphic designer for mission-driven orgs, then shaped brand systems at Sullivan—incl. Cornell Tech’s visual identity—before pivoting to startups to marry brand, product, and fast-paced digital work.