Im driven by a simple idea: 
When a spacedigital or physicalis thoughtfully designed, it nudges people toward their best selves. 
 
Over 12 years Ive launched consumer apps, scaled global platforms, and most recently led BetterUp Managenow powering growth for 40K Disney managers. I weave AI through discovery, concepting, and deliveryworking shoulder-to-shoulder with Product and Engineering to turn deep insights into high-impact, ship-ready experiences at speed. 
Im driven by a simple idea: 
When a spacedigital or physicalis thoughtfully designed, it nudges people toward their best selves. 
 
Over 12 years Ive launched consumer apps, scaled global platforms, and most recently led BetterUp Managenow powering growth for 40K Disney managers. I weave AI through discovery, concepting, and deliveryworking shoulder-to-shoulder with Product and Engineering to turn deep insights into high-impact, ship-ready experiences at speed. 
Im driven by a simple idea: 
When a spacedigital or physicalis thoughtfully designed, it nudges people toward their best selves. 
 
Over 12 years Ive launched consumer apps, scaled global platforms, and most recently led BetterUp Managenow powering growth for 40K Disney managers. I weave AI through discovery, concepting, and deliveryworking shoulder-to-shoulder with Product and Engineering to turn deep insights into high-impact, ship-ready experiences at speed. 

GUIDING
PRINCIPLES

Play sparks insight

Fostering new design team mindsets with a Lego workshop

Play sparks insight

Fostering new design team mindsets with a Lego workshop

Talk to users

Live demoing BetterUp Manage to global HR executives

Grow people → product

Coaching designers in simple frameworks multiplies craft, clarity, and ship-speed.

GUIDING
PRINCIPLES

Play sparks insight

Fostering new design team mindsets with a Lego workshop

Talk to users

Live demoing BetterUp Manage to global HR executives

Grow people → product

Coaching designers in simple frameworks multiplies craft, clarity, and ship-speed.

  • Product Design ⋅

  • Coaching ⋅

  • Leadership ⋅

  • Product Design ⋅

  • Coaching ⋅

  • Leadership ⋅

Work Experience

2024 – Present

Principal Designer

BetterUp

Orchestrating a multi-product “Apps” layer, unifying journeys for 3 sides of the marketplace

Championing an AI-first mindset and a new async design-review ritual to cut decision time

Managing senior ICs and mentoring on system-scale craft and platform strategy

2024 – Present

Principal Designer

BetterUp

Orchestrating a multi-product “Apps” layer, unifying journeys for 3 sides of the marketplace

Championing an AI-first mindset and a new async design-review ritual to cut decision time

Managing senior ICs and mentoring on system-scale craft and platform strategy

2024 – Present

Principal Designer

BetterUp

Orchestrating a multi-product “Apps” layer, unifying journeys for 3 sides of the marketplace

Championing an AI-first mindset and a new async design-review ritual to cut decision time

Managing senior ICs and mentoring on system-scale craft and platform strategy

2022 – 2024

Staff Designer

BetterUp

Led end-to-end design of BetterUp Manage, the AI-powered manager platform now rolled out to all 40K Disney leaders

Led research and design of onboarding optimization experiments → +16 pp onboarding, +51 pp coach-session sign-ups.

Delivered a skills assessment to 13M Microsoft Viva users to qualify enterprise sales leads.

2022 – 2024

Staff Designer

BetterUp

Led end-to-end design of BetterUp Manage, the AI-powered manager platform now rolled out to all 40K Disney leaders

Led research and design of onboarding optimization experiments → +16 pp onboarding, +51 pp coach-session sign-ups.

Delivered a skills assessment to 13M Microsoft Viva users to qualify enterprise sales leads.

2022 – 2024

Staff Designer

BetterUp

Led end-to-end design of BetterUp Manage, the AI-powered manager platform now rolled out to all 40K Disney leaders

Led research and design of onboarding optimization experiments → +16 pp onboarding, +51 pp coach-session sign-ups.

Delivered a skills assessment to 13M Microsoft Viva users to qualify enterprise sales leads.

2021 – 2022

Senior Design Manager

BetterUp

Guided a remote team shipping burnout & resilience products during the pandemic.

Named on 2 design patents; mentored designers through cross-functional complexity.

Drove the design team's hiring effort, scaling the team by 60%

2021 – 2022

Senior Design Manager

BetterUp

Guided a remote team shipping burnout & resilience products during the pandemic.

Named on 2 design patents; mentored designers through cross-functional complexity.

Drove the design team's hiring effort, scaling the team by 60%

2021 – 2022

Senior Design Manager

BetterUp

Guided a remote team shipping burnout & resilience products during the pandemic.

Named on 2 design patents; mentored designers through cross-functional complexity.

Drove the design team's hiring effort, scaling the team by 60%

2019 – 2021

Design Manager

BetterUp

Co-founded the NextGen squad to research and prototype future bets and acquisitions

Managed a team of junior-mid level designers, coaching and advising work.

2019 – 2021

Design Manager

BetterUp

Co-founded the NextGen squad to research and prototype future bets and acquisitions

Managed a team of junior-mid level designers, coaching and advising work.

2019 – 2021

Design Manager

BetterUp

Co-founded the NextGen squad to research and prototype future bets and acquisitions

Managed a team of junior-mid level designers, coaching and advising work.

2016 – 2019

Design Manager

WeWork

Led 2 major product pivots in the WeWork app used by over 600,000 members globally.

Shipped web & mobile tools used daily by 3000+ community managers worldwide.

Managed a team of designers junior-senior designers. Scaled the team by 150%

2016 – 2019

Design Manager

WeWork

Led 2 major product pivots in the WeWork app used by over 600,000 members globally.

Shipped web & mobile tools used daily by 3000+ community managers worldwide.

Managed a team of designers junior-senior designers. Scaled the team by 150%

2016 – 2019

Design Manager

WeWork

Led 2 major product pivots in the WeWork app used by over 600,000 members globally.

Shipped web & mobile tools used daily by 3000+ community managers worldwide.

Managed a team of designers junior-senior designers. Scaled the team by 150%

2014 – 2016

Founding Designer

Grouper

First design hire for YC alum (YC W12); designed iOS app that twice hit Apple’s “Best New Apps”

Launched two side products (#1 on Product Hunt) and a new visual identity

Embedded lean UX rituals: code + talk-to-users every week

2014 – 2016

Founding Designer

Grouper

First design hire for YC alum (YC W12); designed iOS app that twice hit Apple’s “Best New Apps”

Launched two side products (#1 on Product Hunt) and a new visual identity

Embedded lean UX rituals: code + talk-to-users every week

2014 – 2016

Founding Designer

Grouper

First design hire for YC alum (YC W12); designed iOS app that twice hit Apple’s “Best New Apps”

Launched two side products (#1 on Product Hunt) and a new visual identity

Embedded lean UX rituals: code + talk-to-users every week

2010 – 2014

Early Career

Misc

Began as a graphic designer for mission-driven orgs, then shaped brand systems at Sullivan—incl. Cornell Tech’s visual identity—before pivoting to startups to marry brand, product, and fast-paced digital work.

2010 – 2014

Early Career

Misc

Began as a graphic designer for mission-driven orgs, then shaped brand systems at Sullivan—incl. Cornell Tech’s visual identity—before pivoting to startups to marry brand, product, and fast-paced digital work.

2010 – 2014

Early Career

Misc

Began as a graphic designer for mission-driven orgs, then shaped brand systems at Sullivan—incl. Cornell Tech’s visual identity—before pivoting to startups to marry brand, product, and fast-paced digital work.