I design AI-powered products that scale businesses and empower people.
I design AI-powered products that scale businesses and empower people.
I’m Keaton Price, a Principal Product Designer with twelve years leading teams—coaching talent, shipping high-impact products, and weaving AI into every stage.
Featured work
Deep dives that show my strategy, systems thinking, and measurable outcomes.
Modernizing Leadership Development for all 40K Disney managers
I was design lead for BetterUp Manage™, a leadership development platform that weaves coach-led guidance with AI-powered plans and science-backed insights to personalize growth for every enterprise leader and up-skill them in using AI day-to-day.
WAU at 12 weeks
+64%
First year sales
$97M
Modernizing Leadership Development for all 40K Disney managers
I was design lead for BetterUp Manage™, a leadership development platform that weaves coach-led guidance with AI-powered plans and science-backed insights to personalize growth for every enterprise leader and up-skill them in using AI day-to-day.
WAU at 12 weeks
+64%
First year sales
$97M
Modernizing Leadership Development for all 40K Disney managers
I was design lead for BetterUp Manage™, a leadership development platform that weaves coach-led guidance with AI-powered plans and science-backed insights to personalize growth for every enterprise leader and up-skill them in using AI day-to-day.
WAU at 12 weeks
+64%
First year sales
$97M
Delivering a sticky skills assessment to 13M Microsoft Viva users
I designed a science-backed assessment that gave every Viva user personalized skill insights, then used “atomic-habit” nudges to help them practice weekly. The result: repeat engagement that funneled rich data into BetterUp’s bottom-up enterprise pipeline.
Assessment completion
97%
First year revenue
$7M
Delivering a sticky skills assessment to 13M Microsoft Viva users
I designed a science-backed assessment that gave every Viva user personalized skill insights, then used “atomic-habit” nudges to help them practice weekly. The result: repeat engagement that funneled rich data into BetterUp’s bottom-up enterprise pipeline.
Assessment completion
97%
First year revenue
$7M
Delivering a sticky skills assessment to 13M Microsoft Viva users
I designed a science-backed assessment that gave every Viva user personalized skill insights, then used “atomic-habit” nudges to help them practice weekly. The result: repeat engagement that funneled rich data into BetterUp’s bottom-up enterprise pipeline.
Assessment completion
97%
First year revenue
$7M
Driving faster action & ARR with rapid design experiments
As the IC owner I led five discovery sprints, untangled product overlap, and shipped onboarding updates that moved users from invite to meaningful action in minutes—lifting conversion, deepening engagement, and protecting ARR.
Conversion rate
+7.2%
Revenue retained
$23M
Driving faster action & ARR with rapid design experiments
As the IC owner I led five discovery sprints, untangled product overlap, and shipped onboarding updates that moved users from invite to meaningful action in minutes—lifting conversion, deepening engagement, and protecting ARR.
Conversion rate
+7.2%
Revenue retained
$23M
Driving faster action & ARR with rapid design experiments
As the IC owner I led five discovery sprints, untangled product overlap, and shipped onboarding updates that moved users from invite to meaningful action in minutes—lifting conversion, deepening engagement, and protecting ARR.
Conversion rate
+7.2%
Revenue retained
$23M
More wins from over a decade of product craft
Rapid-fire snapshots of launches, optimizations, and design leadership initiatives